You know that feeling when you post a new photo or article and then you wait for that like or comment to come in? It’s like you’re waiting for someone to call you back. And then you wait for another one. And then you wait for another.
The reality is that people are on social media all the time, and it’s not always easy to get their attention. Social media is the foundation of modern business. It’s a way to connect with customers, potential customers, industry thought leaders, and more.
But it’s not easy. If you want to be successful, you need to know what you’re doing.
As people are sharing their lives on social media, profiles are becoming more and more important. Brands have to compete for people’s attention on social media by providing engaging content, which is why many are starting to invest in social media management and marketing.
Social media engagement is a tough nut to crack. Many factors influence it, and it’s not always clear how to go about improving it. So how can you get more likes, comments, and shares?
In this post, you’ll learn about the top 10 best ways to increase social media engagement.
1. Understand your target audience
Social media marketing involves sharing and posting content. But if your audience does not watch your posts, they will never engage with your business. The more engaged your audience is, the more people will see your posts, and the better you are at achieving your social media goals.
Business owners who want to make their first sale, or small business owners who want to make their first million, often struggle with who their target audience is. They know they have a product or service that will help people, but they don’t know who the people are.
If you know your target audience well, you’ll know how to please them. Your target audience will determine the type of content you write, the way you market it, and the way you promote it.
Do you know who your target audience is? If you don’t, here are some questions that will help you identify your target audience:
- How old are they?
- Where are they located?
- What problem do they have that needs solving?
- What are their pain points?
2.Optimize Your Efforts Using Data and Analytics
If you’re a business owner, you have likely heard of the importance of data analytics. Analytics tools can help you get to know your customers, and they can also help you make more informed decisions.
Social media data and analytics involve the gathering, sorting, analyzing, and reporting of data and statistics from social media platforms. It is a way for you to understand trends better, such as where people click in search of products or services.
You can use analytics tools to optimize your efforts by building more solid relationships with customers, identifying prospects, and more. Social media publishing/analytics technologies are used by 81 percent of businesses.
Social media is a powerful tool for businesses, big and small. With so many social media channels out there, one of the biggest challenges people face when they try to collect and analyze data is figuring out where to start. It can be hard to know which ones to focus on and what to measure.
The first step is to figure out what data you need. To name a few, here are some metrics:
- Content metrics
- Engagement metrics
- Competitor metrics
- Post timing metrics
- Audience metrics
- Social Traffic metrics
3. Be consistent and active
Social media is a great way to build a following, grow your business, and get your name out there. But you have to be consistent and active. By doing this, you create more opportunities for people to find your content.
The biggest mistake you can make is to be active on social media and not be consistent. Why is that? It’s simple: if you don’t post often, you’ll make a small impact. If you post consistently, you’ll make a bigger impact.
To increase social media engagement, you need to stay omnipresent, post-high-quality content that your audience will like, connect with the right influencers, respond to feedback, and more. Successful companies depend on a strong digital presence and better customer contact.
Regular posting will keep your brand at the top of people’s news feeds with fun, engaging and entertaining content. This makes your brand visible to clients and reminds them that you exist and have something interesting to say.
4. Create original and unique content
To be able to post frequently means you need different types of creative content ideas. Original content is what sets you apart from the others. We both know what it’s like to see something that’s flat-out copied from someone else. It gets a roll of the eyes and you swipe along to the next bit.
The best way for your audience to connect with you on social media is to share great content that focuses on your target audience.
It’s been said that content is king, and more and more companies are trying to figure out how to create content that’s better than the content that their competitors are producing.
Every day, the typical user spends 2 hours and 25 minutes on social media around the world. To have a chance of being seen by them during that period, you need to create original and unique content if you want to grab the attention of your audience.
Remember to use current topics, events, and trends to publish your content that relates to your brand. This will appeal to your prospects and customers, helping them remember you and share your content with a strong understanding of who you are.
5. Build up engagement strategies
The word engagement is frequently used in the world of social media marketing, but very few brands know how to achieve it. Interactive content increases the time followers spend on their social media profiles.
Social media engagement builds relationships between customers, strengthens brand loyalty, promotes word of mouth, and is an effective conversion tool for advertising.
By defining clear goals and following a smart targeting framework, you know exactly where your team should focus their marketing efforts to increase social media engagement.
If people are willing to engage with you, it means that they care about what you post. By looking at your social media posts, it helps the algorithms identify them as relevant and interesting, which is likely to push your content into the feeds of more people.
Some of the strategies you can include are:
- A) Putting up story polls/quizzes
- B) If your story views have dropped, stop activity for 24 hours & post a photo of yourself
- C) Be social! Comment and like on people within your niche
- D) Using user-generated content
- E) Go Live
- F) Ask for Feedback
- G) Shoutouts
- h) Using influencers to share your content
If you have opportunities to increase social media engagement, you can help your business streamline its strategy. This will get you more leads that interact with your content and follow your business on social media.
6. Cross-Promote your content across platforms
The internet is a big place and it’s easier than ever to get lost in it. The more you can promote yourself and your content across social media, the more likely you are to be found.
Cross-promoting your content across different social media platforms can be a time-consuming task, but it will be well worth the effort when your content gets more exposure and generates more traffic.
There are many different social media platforms you can use to promote your content, it is all a part of being omnipresent. And each one has its algorithm. Each month, the average user uses or visits more than six different social networking platforms.
To cross-promote your content, you’ll need to take four steps:
- Identify the platforms your content will be most relevant to
- Identify the channels on those platforms that your content will be most relevant to
- Create content for those channels
- Promote your content on the channels
Tip: You can repurpose old content to suit the platform you are posting on.
7. Encourage your followers to Like, Subscribe, Comment or Share
Social media is the first choice for customer service and their preferred channel to connect with brands, according to a study by Sprout Social.
Social media engagement can take the form of clicks and activated reactions such as Facebook buttons, sharing, retweets on Twitter, and reposts on Instagram, as well as reactions and comments to your LinkedIn status updates.
You will find that not all of your updates will be successful when it comes to obtaining engagement. Some posts get more likes and comments than normal posts, which helps you gain new followers.
Use actionable language to get a response from your audience. You can also use relatable memes, humor, and gifs. This can help increase engagement with posts.
8. Include high-quality images/videos
Providing high-quality images and video content to your readers is an absolute must. Connect with dynamic, image-oriented Instagram posts on Facebook and Twitter, for example.
The inclusion of images and videos into your social media marketing strategy has proved to be one of the strongest business advantages to gain new followers, grow your brand and boost sales.
Images are often the first thing we notice. A good image can convey a lot of information. It can inspire us, make us laugh, or inform us of an important issue.
Images and videos are the most engaging content on the web. According to consumer behavior statistics on what type of content people like to engage with, consumers favored images 68% of the time, videos 50%, and text-based posts 30% of the time.
9. Attract your audience with freebies/giveaways/contests
The more your company encourages its followers to engage with your content through surveys and competitions the more likely you are to get someone to show up and participate in your content.
The best way to get people to follow you and view your content is to offer something that will get people to pay attention to you.
Freebies are great for attracting new readers and engaging your current audience. And they don’t have to cost you anything. Implementing them should cost you nothing. The following are 2 ways you can use freebies to attract readers and engage your audience:
10. Keep up with the latest trends/hashtags
The internet is evolving at such a pace that trying to keep with all of the latest trends can be overwhelming.
Try to be up to date at least on the content that is most relevant to you. By knowing new features, upgrades, or changes. This will allow you to improve your engagement strategies.
Use hashtags that allow you to interest your audience and grow your following for free. Once your hashtag is established, a regular stream of posts will come to build a community. People will share posts about your brand and find you with your hashtag.
Hashtags have the advantage of reaching not only your followers but also non-followers who are looking for the same information.
Would you love to increase social media engagement for your business but simply don’t have the time to implement the ways and look after them? At Bashi Media we do that and so much more. We’d love to hear how we can help you grow your business.