We all know that social media plays a key role in our online marketing strategy efforts. And one of the main goals is to increase your social media presence over time.
While you can’t build a large presence overnight, you can position yourself in a way that will enable you to grow.
Take a look at some of the most successful social media marketers out there – when you look at their profiles, you’ll notice two things:
(1) they spent a good amount of time building their profiles up until they got to a high level of engagement, and
(2) it’s almost always because they were able to create a relationship with their audience.
Are you getting the most from your social media strategy? Or are you missing out on generating the results you desire?
If you are struggling to get the results you want, then this blog is for you.
Want to know how to get your content noticed? You might want to consider some of these tips.
1. Get to know your audience
Your target audience will help you determine what content to post and what content they want to see. The easier your audience is to reach, the better.
If you are looking to reach everyone, you will have to put a lot of time and effort into your posts. That is why narrowing down and identifying your target market is very important.
Doing this will make it easy for you to create relevant content that resonates with them.
Have some knowledge about them by:
- Reading their profiles
- Knowing their hobbies
2. Choose the right social media platform
Each platform serves different purposes, so it’s up to you to decide which will be the most suitable for your business. Try to understand the algorithm of each. You need to know what attracts people to certain types of content.
In the initial stages of identifying your target audience, you will need to further research what platforms that they use and spend most of their time on. A good start would be to then create your pages/accounts based on them.
Facebook is the most commonly used platform and is probably the first social media account businesses create. With a growing of 2.89 billion active users per month, you have a wide range of audiences that you can reach.
Some of the other popular platforms used are:
- and Tik Tok
3. Create your brand story
What is your company/business story? Do you have one? If not, it’s best if you could start on creating one right now. To gather new audiences and sustain existing ones you have to develop an emotional connection between your brand and your audience.
This is done by sharing your brand story. Storytelling is an effective process for brand marketing. You can maintain a high engagement rate by posting:
- Videos – Company intros / product or service intros
- Reels and stories – behind the scenes / work process
- Photos – Team members / location / products or services
- Client Interviews
- Fun facts, and many more that highlight your business.
4. Leverage User-Generated Content
One of the best organic ways to increase your social media presence is gaining interest and awareness of your brand through user-generated content. When more people outside of your business talk about your business, it will get the others intrigued to find out more about you.
These come in the form of testimonials, customer photos, and videos. UGC is one of the best ways to attract new and loyal customers. And in bringing in old ones to come back also.
5. Use Social-Friendly Images
Not everyone is a natural designer. And for start-ups and small businesses to hire one is not viable. But, these days, so many free (and paid) tools are available that can help you with designing awesome graphics. For example Canva, Crello, Venngage, Piktochart, etc…
With different themes and templates to choose from you can customize them accordingly. This will help your brand to get more attention and stand out from the crowd. Show- off what you’re all about.
We have an amazing memory for pictures. If you hear anything, you will remember 10% of it three days later. If you include a picture, you will recall 65% of the information.
6. Use Relevant Hashtags
Hashtags are a great way of finding information on the latest topics and trends. They’re great for challenges, contests, causes, and raising awareness to name a few. Using hashtags will make your content get discovered to an untapped audience.
Your presence will increasingly be noticed if your posts along with the hashtags are used. Also, start conversations and discussions to interact with other brands and consumers that are engaging with those hashtags.
For example, your hashtag can be used in one of your tweets, and consumers can engage with you if they use the same hashtag.
Also, some ways to effectively use hashtags would be to:
- Check insights to help you figure out which tags are the most effective
- Research on trending hashtags
- Use hashtags to fit your brand
- Keep them short and memorable
- Create content,branded and trending hashtags
7. Engage with your Audience
Make sure to interact with your audience. Comment on their content, reply to their comments, like and tag them in your posts. People want to know they’re being heard and seen.
It should be a 2-way communication between you and your audience. This way you can build long-lasting relationships. You will also get a good understanding of their behavior and what they respond to the most.
8. Have a strategy
Having a strategy will help you get the most out of your content. What types of posts do you want to share? Answer this question by creating a list of your most popular posts.
This answer will help you map out your social media marketing strategy. In the end, what you decide to share on social media will depend on your audience and their needs.
Generally, many business owners are looking to reach their target audience in a specific way.
To create a social media marketing strategy, you will need to consider four main questions:
- Who is your target audience?
- What is the purpose of your social media posts?
- How can you attract your target audience to your social media platform?
- What is the best time to post your content?
These questions should help you create a social media strategy that is tailored to your audience and better represents your business.
9. Post relevant and consistent content
This is most important if you want to increase your social media presence. The more frequently you post, the higher your engagement will be. Commit to sticking to your posting schedules. Create your content in batches so you will not feel pressured to come up with new ideas.
This will help you to stay consistent. Doing the job in batches can significantly reduce the time lost while switching tasks for busy business owners.
10. Make use of analytics
How will you know if your strategies are working? That is done through constant monitoring and with the use of analytics.
Analytics are the methods used to map your strategy into a mathematical form that can be used by your team to measure its success or failure.
By studying and analyzing the data you will then be able to improve on the areas lacking, do the necessary changes needed and also create more strategies towards reaching your goals.
11. Be authentic
Authenticity is key. Truly original content garners the most views, comments, and likes. If you’re going to develop a brand and make an impact, you need to be authentic.
This means not only focusing on what you’re passionate about but being confident, being proud to be you. Unique content will make you stand out.
12. Use more video content
Brands have to create high-quality content that is engaging for the viewer. Video content is booming nowadays. With the rise of Tik Tok and Instagram Reels, it will only be further concentrated towards giving out quality video content.
Start using them now in your marketing strategies. There is a possibility that your content can go viral which will significantly increase your social media presence.
According to 84% of video marketers, video is successful for generating leads, up 1% from 2020. The majority of marketers believe that video is an excellent lead generation investment.
13. Cross Promote your Networks
This is where you promote one social media account and advertise the link to other social media profiles. This gets you twice the chances of growing in popularity, as you are promoting your own page to your target audience.
- You increase the likelihood of your exposure to a broader audience
- Avoiding the problem of having a one-sided audience
- You get to help spread your message to more people
14. Develop an Omnipresent approach
This involves using various platforms to interact with your customers. For different purposes, a person would typically be using more than one social media network.
You should use various channels to interact with your customers including your blog, forums, social networks, and your website. Don’t just stick to one platform. You might be missing out on the potential by not being in them.
15. Hire a Social Media Manager
Since each platform is different from the other, the attention you need to give to each of them will also differ. This can be draining and overwhelming at times when you try to maintain several platforms.
Therefore, hiring a social media manager for your business can lessen that burden on you.
It will also allow you to focus on other areas of your business since they will be overlooking the entire social media management.
Your SMM will be able to handle all of your social media goals and significantly boost your visibility. SMMs excel at identifying new channels and types of content that will benefit your brand/company.
The right social media manager knows how to get the most return on the company’s investment in social media.
Many of the most popular and influential businesses and brands in the world now have their own social media accounts and use them to tap into new markets and build their brand.
Social media marketing has become a great marketing tool for businesses to connect with their customers, and its importance is only increasing as the number of social networks grows.
Business owners, coaches, and companies are hiring social media management agencies today because they have become increasingly important in the new business landscape. It is a big part of any marketing plan.
Social media marketing has immense potential to convert your followings into paying customers.
Every time your business has any kind of social media presence, it is always best to take advantage of the power of online exposure.
At Bashi Media, we can get you discovered and help you leverage the world of social media.
Need help in managing your social media strategies? Talk to us by jumping on a discovery call now!