EUROPEAN SPARE PARTS ON INSTAGRAM​

Services Provided

Dedicated Social Media Management Team

Year Founded

2018

Location

Melbourne, Australia

Social & Web

instagram.com/euro.specialistparts/

 

THE CHALLENGE​

ESP (European Spare Parts) came to us wanting to launch their Instagram for the purposes of Discoverability and Growth

As an Auto-dismantler, we aimed to exhibit their brand in the best way possible on Instagram and Facebook, while also developing a strategy for them to be discovered by their target audience.

ESP is located in Australia, and Bashi Media are a UK brand, so we had to overcome the challenge of communication and photography by coordinating with a local photographer in Melbourne.

With them selling car parts online, we set up their Facebook and Instagram shopping for them too.

THE APPROACH

We launched the instagram for ESP implementing a plain and simple bio as well as a link to their ebay store.

We posted 15 posts per month in an appealing grid formation, exhibiting the cars at their shop but also blended in a selection of curated posts which enticed their audience.

We directed the photographer to take vertical videos to be used for reels, which had just launched when we started working with ESP, as the reach they could potentially get with reels would be above what they could regularly get with normal posts.

We also built a brand kit centred around their logo and style.

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