AT A GLANCE
The client is an online dating coach who came to us needing our services to grow on social media and to turn her following into a steady stream of business and clients. She already had a decent foundation on TikTok, but was without much activity or growth on Youtube, Facebook or Instagram.
Over a 3 month period, we executed a strategy where we accelerated the momentum she had on TikTok while also expanding to an omnipresent content strategy, posting weekly on Youtube. Furthermore, we directed her content such that her audience would be compelled to explore her business and coaching offers on her websites.
With our strategy, we implemented regular Call To Actions in her content, driving high levels of traffic to her landing page. Traffic was converted using a lead magnet growing her e-mail list from 366 to over 2100 in just over 2 months. This is something which a coach would have to invest thousands of dollars to do, were they to rely solely on ads